How Much Does A Tropical Smoothie Owner Make Occhiogrosso: How do you see the company moving forward? We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Tropical Smoothie Cafe. We have three tenets in how we serve our Franchise Owners. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. How do you see the company moving forward? These early experiences in the workforce are what ignited my entrepreneurial spirit. Charles Watson - Restaurant Leadership Conference Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. TropicalSmoothie.com. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. Now were really taking the lead from our franchisees and building out DMAs organically from outside them. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. And was one in place already? The reality is the Left Coast, the West coast, Oregon, California, and Washington. What are some of your interests outside of work? I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. Were any of the franchisees reluctant to follow the system or embrace a new direction? Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Charles Watson, CEO, Tropical Smoothie Cafe 26, 2021. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. I think they can be used throughout the day and utilized in guests diets. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. Complete the form or call. Call now and speak to a franchise development leader. Tropical Smoothie Cafe has deals in place . He is directly responsible for selling more than 800 franchises. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Atlanta, GA 30338 I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. Tropical Smoothie Cafe Achieves 11th Straight Year of Positive Same The chain plans on opening an astonishing 200 locations this year alone, which will mean it's opening its 1000th restaurant. I think the world would be a little bit of a better place if we all kept that in mind. Such filing does not constitute approval by the Department of Law. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC A presentation for a board is focused on very different things than a franchisee roadshow. There are currently 913 franchised locations and 1 company-owned restaurant. Here are some highlights of their conversation about his franchise business. charles watson tropical smoothie net worth - blantyremalaria.org I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Tropical Smoothie Cafe's Competitors, Revenue, Number of - Owler which of the following is not characteristic of groupthink SPEED We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. There is no assurance that you will do as well. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. See where were looking to grow to meet the incredible demand. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Thatll come down over time, but were going to open 130 cafes on top of that. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. This information appears in Item 19 of our Franchise Disclosure Document. *$1,009,803 System Wide Average Net Revenues. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Watson will lead us through our next phase of strategic growth. The first thing is to be a business partner. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. This is a BETA experience. Provide product innovation and innovation in general. Tropical Smoothie Cafe Similar Companies - SmoothieProClub.com Tropical Smoothie Prioritizes Franchisees to Inspire Growth Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Meet Our New CEO Charles Watson - Tropical Smoothie Cafe LLC In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". It is for information purposes only. Franchising offers multiple benefits to a business as a whole. Nov 10, 2021, 09:36 ET. TropicalSmoothie.com. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Yes, we have some great products on our menu that weve crafted, but you can go off script. So that was helpful! Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. I write about the franchising, restaurant and food services industry. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" Since that time, he has led the company on its quest towards $1billion in sales by 2023. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. Mark serves on the board of the Institute of Certified Franchise Executives. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. Without our franchisees, committees, and council, I simply could not do this job. Charles Watson of Tropical Smoothie Cafe: - medium.com And theyve been able to do that, which is increased our average unit volume many, many times over the years. Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. And so were going to really get to focus there. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Watson:"We were in a good place! Drain-Net Technologies. Mark serves on the board of the Institute of Certified Franchise Executives. Whats the best piece of advice that other restaurant executives should hear? Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. 5 Questions with Tropical Smoothie CEO Charles Watson. But its the freshness. Charles Watson - Journalism Advisory Board Member - LinkedIn That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. A veteran hospitality professional . Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. final four 2022 euroleague tickets. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. Join our Franchise Family. Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails Tropical Smoothie Cafe's Profile, Revenue and Employees. TropicalSmoothie.com. Tropical Smoothie Cafe CEO Charles Watson on franchisee success and I have a little bit sweeter palate. webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. How Tropical Smoothie pulled off record-breaking year during COVID-19 Tropical Smoothie Cafe Continues Aggressive Expansion In Texas What was the condition of the company before you were named CEO? The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. Right next to that is our relationship with our Franchise Owners. So since I like it, and since we love Camp Sunshine, we may see that this fall. Charles Watson was named CEO in December 2018. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. *. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. And its the high quality food. This information appears in Item 19 of our Franchise Disclosure Document. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Tropical Smoothie Cafe CEO, Charles Watson, talks franchising cincinnati fence company llc SERVICE. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. Call now and speak to a franchise development leader. Other common Tropical Smoothie Cafe email . In July 2018, I was named interim CEO, and then permanent in December 2018.". "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. Tropical Smoothie Caf works to keep its momentum - Restaurant Business Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. The initial investment ranges from $246,500 to $580,500. In this role, he is responsible for the brand's strategic vision and overall franchise performance. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Charles Watson | International Franchise Association - IFA By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Our consumers really like our food. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023. And it has also driven franchise development and growth, so more units coming out. The Version table provides details related to the release that this issue/RFE will be addressed. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". So that was helpful! We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. The company planned 130 in just 2020; signed 36 of a hopeful 200 franchise agreements by March; and was well on its way to adding five units to its annual . "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. I lean into that so that our employees can feel good about what they do.. So we have a broad array of food products that are both healthier and theyre more boldly flavored. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. Franchisee Expands In Milwaukee - Tropical Smoothie Cafe LLC Weve raised almost $7.5 million for them. Unresolved: Release in which this issue/RFE will be addressed. It's tropic time. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Charles Watson, CEO Corporate Address . I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. Our annual tactics are focused around delivering those results.". Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Start a Tropical Smoothie Cafe Franchise, 2023 Costs & Fees Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. 2~10() . Yeah. Passion and brand vision continue to guide the way. How is taking the reins of an existing company different than being part of a startup or a founder? And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. charles watson tropical smoothie net worth. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Was it a pleasant surprise, expected, or was it a bit of both? 1117 Perimeter Center West, Suite W200 Tropical Smoothie Cafe Franchise History and Leadership Team John Joseph Dallier, 61, passed away suddenly at home after severe health complications. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Charles Watson, CFE - Chief Executive Officer - Tropical Smoothie Cafe And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything - Mashed And then number two, I would say a franchisee base that is second to none. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. Glad Tidings: Are Seasonal Franchises A Good Investment? Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in.

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